Nootropic · 151 mgAlpha-GPCA source of choline. Your body uses choline to make acetylcholine, one of the messengers your nerve cells use to talk to each other.
Inspiration comes to the people who are already at work.
5 reasons to trade your energy drink for a can with no caffeine
What caffeine really does, what Focus contains instead, and what the switch costs.
Caffeine-free151 mg Alpha-GPCNootropics + adaptogens35 calories
0 mgcaffeine151 mgAlpha-GPC
You have a full afternoon of work ahead: a chapter to study, code to write, the second half of a shift.
For a lot of people, the energy drink that goes with it stopped being a choice long ago. Here are five reasons to look at that habit again.
Reason 1. Caffeine doesn't give you energy. It hides that you're tired.
Through the day, your brain builds up a molecule called adenosine. The more there is, the more tired you feel.
Caffeine takes adenosine's place on its receptors, and the signal stops getting through. The tiredness isn't gone. It's muted.
Without caffeineAdenosine reaches its receptors. You feel tired.
With caffeineCaffeine takes its place. The signal no longer gets through.
≈ 5 hto clear half the caffeine, in most adults
180 mgthe most caffeine an energy drink may hold per serving in Canada
400 mgHealth Canada's daily maximum for a healthy adult, all sources
0 mgin a can of Focus
Two of those cans and a morning coffee already take you past the daily maximum. Coffee isn't the enemy. It's simply good to know what you're buying.
Choose my casesFrom $2.76 a can
I was drinking 2 or 3 energy drinks a day at work. Been having Focus instead for about a month. […] I prefer the taste. The fact that there's no caffeine is a big plus for me.Antoine L.Review posted on slowcow.com, as written.
Reason 2. The can holds a different list of ingredients
Focus has no caffeine, by choice. What took its place matters just as much: nootropics, adaptogens and botanicals.
NootropicsFrom the Greek word for mind. The name given to compounds that take part in the chemistry between nerve cells.In Focus: Alpha-GPC and L-theanine.
AdaptogensA word from the 1940s, used today for a small group of plants, mostly roots, with a long history of traditional use.In Focus: Panax ginseng.How it works
What your body does with what's in the can.
123- Choline becomes a messengerAlpha-GPC supplies choline. Your body uses it to make acetylcholine, a messenger between your nerve cells.
- No caffeine in the wayCaffeine works by blocking the signal that tells you you're tired. Focus contains none, at any dose.
- Minerals for the signalsSodium, potassium and magnesium carry an electric charge. They take part in nerve signals and hydration.
Every ingredient, one by one
What each one is, and what your body does with it. Every amount is printed on the can.
NootropicL-theanineAn amino acid found naturally in tea leaves, and almost nowhere else.
AdaptogenPanax ginsengA root prized for centuries in Asian traditions and one of the most studied plants in the world. It is classed as an adaptogen.
BotanicalDecaf green tea (EGCG)The natural polyphenols of green tea, of which EGCG is the most abundant. Here the caffeine has been taken out.
BotanicalsGinger root + rose hipGinger gives Focus its warm finish. Rose hip is the fruit of the wild rose.
Amino acidTaurineAn amino acid your body makes itself, found mostly in the brain, the heart and the muscles.
MineralsElectrolytesSodium, potassium and magnesium: minerals that carry an electric charge. They take part in hydration, nerve signals and muscle function.
VitaminsB vitamins + vitamin CVitamins B6 and B12 are factors in energy metabolism and tissue formation. Vitamin C is a factor in the maintenance of bones, cartilage, teeth and gums.
Swipe to see every ingredient →
Choose my casesFrom $2.76 a can
Reason 3. It tastes like a drink you'd pick anyway
Pineapple, mango and ginger. Lightly sparkling, served cold, with a warm ginger finish.
It is lightly sweetened with cane sugar and stevia.
35 calories a canNo sucralose or aspartameNo artificial colours
A habit you don't enjoy is a habit you drop.
Choose my casesFrom $2.76 a can
Reason 4. The math is close to what you already spend
Focus doesn't cost less than the coffee you brew at home. Next to the can you grab on the way, or the latte from the café, it lands in the same place or lower.
What a weekday habit costs
Slow Cow Focus
- Price
- $2.93 a can on 2 cases
- Caffeine
- 0 mg
- Sweetened with
- Cane sugar + stevia, 35 calories
- 20 workdays
- $58.60
Energy drink, single can
- Price
- Usually $3 to $4.50
- Caffeine
- Up to 180 mg
- Sweetened with
- Often sucralose, or a lot of sugar
- 20 workdays
- $60 to $90
Café coffee
- Price
- $2.50 to $3.50 drip, $5 to $6.50 latte
- Caffeine
- About 135 mg per 237 ml
- Sweetened with
- Up to you
- 20 workdays
- $50 to $130
Energy drink and café prices are typical single-purchase ranges in Canada, not specific brands. Caffeine: Health Canada's per-serving limit for energy drinks, and its figure for 237 ml of brewed coffee.
1 Case$3.45a can
2 Cases$2.93a can
3+ Cases$2.76a can
Free shipping on 2 cases or more.
Choose my casesFrom $2.76 a can
Reason 5. Made for people who show up
Slow Cow has been here since 2008. Focus is new: a 2026 formula, made in Québec, with every ingredient and every amount printed on the can. The idea behind it is older than the can, and it isn't about milligrams.
20M+
cans sold since 2008Created and made in QuébecNew formulas, 2026
Why Slow Cow exists
If you're not in the practice of allowing the thing to happen, it won't happen.
Inspiration doesn't come first. It comes to the people who are already at work. A song, a thesis, a business, a routine: they all begin the same way, by starting.
We also believe nothing is made alone. Everything you do is a collaboration with the universe, whether you want it or not.
- Nobody is specialThe people who make great things aren't a different kind of person. Everyone has it in them.
- No permission neededYou don't have to wait for anyone's go-ahead to make your art.
- You don't have to be the bestNobody asks you to be the best in the world to start, or to make something. Aim for the best version of yourself.
- Art is artIt isn't about the outcome. What you make matters as soon as it exists. What happens after is another story.
- Play your cardsDon't chase what isn't in your hand. You already hold cards: play them, today.
We don't think you're missing anything. It's already in you. Focus is for the hours you give it.
A clear mind changes everything.
What people are saying
I was drinking 2 or 3 energy drinks a day at work. Been having Focus instead for about a month. […] I prefer the taste. The fact that there's no caffeine is a big plus for me.Antoine L.Focus
I like having a focus when I have a lot of studying to do. I go through them too fast lol.Baran S.Focus
I like that you can see the ingredients and amounts right on the can.William P.Focus
Customer reviews from slowcow.com, as written.
24 cans a case · Focus, Shine or both
Choose your cases
✓ Ships from Québec in 1 to 3 business days✓ Secure checkout✓ Free shipping on 2 cases or more
Common questions
Will I feel it the way I feel a coffee?
No, and that is on purpose. Focus has no caffeine, so there is no jolt. It is made to go with a session of work, not to stimulate you.
What does Focus taste like?
Pineapple, mango and ginger. Lightly sparkling, not too sweet, with a warm ginger finish.
What is it sweetened with?
A touch of cane sugar and stevia, for 35 calories a can. No sucralose, no aspartame, no artificial colours.
Can I drink one every day?
Yes. Slow Cow is made to be part of your daily routine. Just stay within the daily limit and follow the cautionary statements printed on the can.
Who can drink Slow Cow?
Slow Cow is made for adults 18 and over. It's not recommended for children, or during pregnancy or breastfeeding.
How long does shipping take?
Orders typically ship within 1 to 3 business days anywhere in Canada, and you get a tracking number as soon as your order leaves our warehouse. Shipping is free on 2 cases or more.
Supplemented food
In Canada, Mind Coolers are supplemented foods: drinks with added vitamins, minerals or other ingredients. That's why every can carries a Supplemented Food Facts table, a caution identifier and cautionary statements. Please read them before drinking.
Slow Cow is made for adults 18 and over. It's not recommended for children, or during pregnancy or breastfeeding. Always follow the daily limit and warnings on the can.
See the Supplemented Food Facts table
Ingredients: Carbonated water, Cane sugar, Natural flavours, Taurine, Citric acid, Sea salt, Alpha-GPC, Botanical infusion (Decaffeinated green tea extract, Ginger root extract, Panax ginseng root, Rose hip fruit), Potassium citrate, Magnesium glycinate, Beta-Carotene (Vitamin A), Ascorbic acid (Vitamin C), Stevia extract, L-Theanine, Niacin (Vitamin B3), Calcium pantothenate (Vitamin B5), Pyridoxine hydrochloride (Vitamin B6), Cholecalciferol (Vitamin D3), Riboflavin (Vitamin B2), Biotin, Methylcobalamin (Vitamin B12).
This page was written by Slow Cow, the Québec company that makes Focus and Shine. Prices are in Canadian dollars.
